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              Zara换了个logo,网友对此并不感冒

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              2019年02月12日

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              Zara has unveiled a new, curvier logo - but noteveryone is a fan.

              Zara推出了一个新的,有曲线的标志 - 但不是每个人?#19981;丁?/p>

              The fast-fashion retailer recently revealed theupdated logo, which replaced its former easily-recognised logo, on its website and social mediaaccounts.

              这家快时尚零售商最近在其网站和社交?#25945;?#36134;户?#25103;?#24067;了更新的标志,取代了之前易于识别的标志。

              Unfortunately, consumers are less-than-impressedwith the new branding, designed by the Baron& Baron agency - as the letters are quite cramped.

              不幸的是,消费者对Baron&Baron设计的新标志不是很满意 - 因为这些字母非常窄。

              In addition to overlapping all of the letters, a curve has been added to the bottom of the Zand the R, making for text slightly difficult to read.

              除了重叠所有字母外,还在Z和R的底部添加了一条曲线,让整个标志更看不清。

              The style is also not unique - as HypeBeast pointed out it is the signature typography ofartistic director and Baron & Baron founder Fabien Baron.

              新的风格也不独特 - HypeBeast指出它是艺术总监及Baron&Baron?#35789;?#20154;Fabien Baron的标志性排版。

               

              Zara换了个logo!网友对此并不感冒

               

              People mocked the brand's latest appearance - and questioned who approved the crowdeddesign.

              在推上,人们嘲笑该?#25918;?#30340;最新标志 - 并质疑谁批准了这种挤成一堆的设计。

              “Whoever is responsible for the new Zara logo, I just want to talk,” one person wrote.

              “无论谁负责的新的Zara标志,我只想?#36864;?#35848;?#31119;?rdquo;一个人这么写道。

              Another said: “This new Zara logo is wrong in so many aspects that it's hard to synthesise inone tweet. Nonsense kerning, absurd letter spacing, lack of uniqueness.”

              另一位说:“这个新的Zara标志在很多方面都很怪,很?#35328;?#19968;条推文中总结出来。无意义的?#24535;啵?#33618;谬的字母间距,缺乏独特性。”

              Designer Erik Spiekermann also expressed his distaste for the new logo.

              设计师Erik Spiekermann也表示不是很?#19981;?#36825;个新标志。

              “That is the worst piece of type I've seen in years,” he tweeted. “Was this done by one of thosenew robots that will replace humans?”

              “这是我多年来看到的最糟糕的一个,”他这么写道。 “这是由那些将取代人类的AI完成的吗?”

               


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